10:10 is a campaign for reducing emmisions. The campaign published a 4min movie by Richard Curtis on their site, which led to a surprising backlash.

The film, which stars Gillian Anderson and has music from Radiohead, was released on the 10:10 website on Friday, only to be pulled hours later amid protest over the 4-minute film’s content.  No Pressure shows environmental campaigners blowing-up “recalcitrant members of the public”, including 2 schoolchildren and ex-soccer star, David Ginola, in the style of Monty Python or South Park.